Our Story


[goround], literally: ‘to go around/curculate’, or ‘a serie of repeated actions’

That is exactly what we are doing:
the whole year round new collections, but always in Goround style.

Goround is an interior label that designs and develops home products. Our style is fresh, laidback, beachy and comfortable.

It started 20 years ago with the go'round home accessory store called the go'round. Goround is now recognized as an international interior decoration brand. You can still identify goround’s textile roots in the current collection, but  the range has expanded with lamps, furniture, carpets, baskets, vases and bags. Thus goround became an interior label for a complete living experience.

goround beach
Tafel goround

We develop our collection carefully and constantly add new products, so it is always possible to create a new atmosphere, but yet very Goround. Never the same, but still recognizable, every season. The different colours and styles ensure that our collection will always appeal to you!

Most of our products come from far away, but we also provide products that are 100% Dutch. In any case we know exactly where and how the items are made. If you would like to know more about specific products of our collection, do not hesitate to contact us!